What We Do 

INTEGRATION & AUTOMATION

Getting the systems to talk

Sam Weiner - WineryConnect CTO
SAM WEINER

WineryConnect's Founder and CTO, Sam is a 30+ year veteran of the software industry with a focus on Enterprise Application Integration and Enterprise Architecture. For most of his career, Sam has worked with large organizations with deep pockets which could afford their own dedicated IT department and custom software development to keep themselves maneuverable and to gain competitive advantage.

Sam started WineryConnect out of a desire to deal with real people and broadly solve real business problems - not just throw technology against the wall and see what sticks. In 2013 Sam came to the winery industry very deliberately as part of a Lean Launchpad startup incubator program where he realized that to deliver real value broadly, he needed to narrow the overall problem space by focusing in on wineries in the Finger Lakes (where he grew up).

Over the years that followed, it became apparent that the equation which had to be solved was People + Technology = Positive Business Outcomes. People come first and the first "loop" which needed closing was between winery staff and an industry expert human support group. The Grape Squad was created to satisfy this need. At the same time, loops needed to be closed between technologies and Sam developed VinESB as core proprietary technology which differentiates WineryConnect as a winery focused "Managed Service Provider" or MSP. VinESB is what is technically known as an Integration Platform As A Service or iPaaS.

In simple terms VinESB is our "hook" into the ecosystem of supported solutions we've curated. VinESB integrates between selected systems (moving data between systems to keep things like Customers, Products, and Orders in sync), automates key business processes (to handle things like applying reward club rules based on customer purchase history), and does "birds-eye-view" reporting and data analytics (like segmenting customers who purchased more than $X over a certain period of time across commerce platforms, or automatically distilling data needed for state specific Interstate Excise Tax reporting).

In particular, VinESB has fully integrated our two closest partners, Revel and Nexternal, since 2015. Read more about this here:  WineryConnect Offers A Complete Winery Solution.

Long story short, while our primary focus at WineryConnect is directly supporting winery staff with our Grape Squad support group, we are also extremely good at connecting they systems you use at a technology level, getting them to work optimally according to your business needs, and using our Data Mastery expertise to turn data into actionable business intelligence.

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