IT MATTERS | WineryConnect

From Geekdom to Applied Knowledge: Transforming Data into What Growers Care About

Wineries are adopting artificial intelligence to optimize vineyard management and winemaking processes. By leveraging AI technology, they...

Local expert on how wineries can uncover more about their customers

Customer Vineyard uses big data to enhance customer experience and vineyard operations by analyzing detailed customer preferences and...

The Power of Data: Transforming Winery Strategies for Growth

Leveraging data is crucial for wineries to enhance growth strategies, allowing for better targeting, product optimization, and adaptation...

Wine Customer Segmentation

This article segments U.S. wine consumers into six groups based on their buying habits, showing that older, budget-conscious drinkers are...

AI is changing the world

Wine Enthusiast, an online retailer of all things wine, used genAI to monitor tens of thousands of customer calls, gaining insights into...