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Leverage the data you already have

Human Intelligence

There are a ton of great technology solutions out there tuned to the needs of different organizations (each winery is unique and has unique needs). The Grape Squad’s job is to stay on top of IT for you and help you decide when and if you might want to add new systems or change the systems you use, but often the systems wineries already have in place work fine and do what they need to have done. In these cases, the Grape Squad can simply support staff in using your existing technology better, but what about the data you already have in those systems?

Most wineries already have a massive amount of data on their operation in their existing systems which they can’t properly leverage. Particularly when it comes to customer data, records are often duplicated or mis-aligned and it can be difficult to get a clear picture of who your best customers are or what they are doing.

There are complicated technological approaches to what is called Master Data Management, and our founder and CTO has spoken on this subject at the Eastern Winery Exposition both in 2020 and in 2022 (see videos on this page).


That having been said, often a far more efficient and effective way to leverage your data is to bring in data experts. The Grape Squad regularly helps clients simply by exporting spreadsheets of data from existing systems on a monthly basis and then using Excel magic to distill that data into a form which is useful for excise tax reporting, to segment customers in various ways, and so on.

We speak Data so you don't have to!

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